Digital Marketing, SEO and Social Media for Businesses

This online course on Digital Marketing, SEO, and Social Media for Businesses provides a comprehensive introduction to key strategies and tools for promoting your business online. You will learn how to develop effective digital marketing campaigns, optimize your website for search engines (SEO), and leverage social media platforms to engage with your audience and drive business growth. Ideal for business owners, marketers, and anyone looking to enhance their digital marketing skills, this course will equip you with the knowledge and techniques needed to succeed in the digital landscape.

Basic computing and Internet knowledge is required.

1: Introduction to Digital Marketing

• Understanding the digital landscape
• Importance of digital marketing for businesses
• Overview of key digital marketing channels

2: Social Media Marketing

• Creating and optimizing social media profiles
• Content strategy for social media platforms
• Engaging with followers and building a community
• Social media advertising techniques and best practices

3: Search Engine Optimization (SEO)

• Fundamentals of SEO and its importance
• On-page optimization: keyword research, meta tags, and content optimization
• Off-page optimization: link building and backlink strategies
• Technical SEO: website structure, site speed, and mobile optimization

4: Content Marketing

• Understanding content marketing and its role in digital strategy
• Developing a content marketing plan
• Creating engaging and shareable content
• Content distribution and promotion strategies

5: Paid Advertising

• Introduction to online advertising platforms (Google Ads, Facebook Ads, etc.)
• Setting up and optimizing ad campaigns
• Targeting options and audience segmentation
• Monitoring and analyzing ad performance

6: Analytics and Performance Measurement

• Introduction to web analytics tools (Google Analytics, etc.)
• Setting up tracking and measurement goals
• Analyzing website traffic and user behavior
• Using data to optimize digital marketing strategies

7: Future Trends in Digital Marketing

• Emerging technologies and trends in digital marketing
• Predicting future shifts in consumer behavior
• Strategies for staying ahead in the rapidly evolving digital landscape

This computer basic course is useful for many jobs where you will need to use computer and Internet. Here are few examples:

• Receptionist
• Data Entry Operator
• Office Administrator
• Office Secretary
• Own business
• Customer Service
• Sales Assistant

Our aim is not just to get you the qualification but also guide you through all processes while you are applying for your SIA Licence. Following are some of the reasons why you should choose us as your training provider:

• Excellent Success Rate!
• Fully accredited and authorized training center in London!
• Most competitive prices with NO HIDDEN COSTS!
• Prices are all inclusive of tuition, handbook, notebook, exams and certificate costs!
• Nationally recognized and Ofqual accredited training course!
• Highly skilled and qualified trainers with a great wealth of practical knowledge & experience!
• Post-qualification email support while you are preparing to book your licence application!
• Free guidance session on how to apply and obtain a SIA Licence!